Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
Who is the author?
As stated on his bio, Seth Godin is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It’s Your Turn (And It’s Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world.
Who is this book for?
This is a book for entrepreneurs and marketing people who want to strengthen their customer relationship. This can be done through permission marketing, a relevant method that drives impact.
What is this book about?
This book explains what permission marketing is, and why it’s the most effective form of marketing, in contrast with the interruption marketing.
Permission marketing is a groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.
Instead of interrupting the potential customer and take from their time, permission marketing offers incentives to consumers to accept advertising voluntarily.
There are five levels of permission, and like any relationship it needs time and investment to build long lasting relationships
Frequency builds trust and permission facilitates frequency.
Should you read it?
In conclusion I would definitely recommend the book for you to read. If you read it let me know what you learned or your favourite quote! Also check my other book reviews here.