Yesterday night in my way to Iulius Mall, waiting for the Express bus I saw an ad, and not any ad, but one 2m high which is anounceing a great opening of Deichmann shop in Timisoara.. I usually analize almost every ad that gets into my face.. and some really inspire me… but this one made me think a lot.. in a few seconds I noticed something that ruined everything.. I don’t know who create this ad.. but is really a beginner… and Deichmann really can afford that ? them who on the ad say that are number one in Europe !! And why I say that ? look closely.. the first picture I’ve made it with my phone, the second I found it on the web.. you really don’t notice? The shoes reflection.. says something to you!? Look closer to the shoe heel!! I tell you how he worked.. he copy and pasted the shoes, turn them upside down, gave them a fade and he thought he get done the job.. but it seems that he embarrassed the number 1 shoes company in Europe.. but I wonder how nobody noticed .. it was approved.. and released in the campaign.. What is your oppinion?